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The Evolution of AI Shopping Assistants: Generative AI's Transformation in Retail

technologies News

In 2014, Max Kelsen's co-founder Nicholas Therkelsen-Terry envisioned a future where machine learning technologies would empower businesses beyond the tech giants. Today, the Brisbane-based company stands at the forefront of generative AI, collaborating with diverse industries, including mining, finance, retail, and healthcare.

The recent acquisition by Bain & Company signifies a milestone, combining strategic expertise with deep engineering. Generative AI,

the dominant discourse across sectors, promises profound economic impact without simply automating jobs. Instead, it empowers workers, revolutionizing marketing, knowledge-based roles, admin tasks, and data management.

Consider customer contact centers – generative AI heralds a resurgence, offering heightened capabilities. Therkelsen-Terry envisions AI analyzing interactions for deep insights, thanks to its advanced natural language understanding. Imagine conversing with a virtual assistant

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while shopping, effortlessly showing your desired shoes and saying, "I need more like this."

Generative AI's unique attributes, like natural speech and multi-modality, seamlessly integrate into businesses. Shopping assistants can now identify items without explicit training, transforming customer experiences. Therkelsen-Terry emphasizes the value of foundational models, enabling rapid capabilities development, catalyzing innovation.

Max Kelsen's impact extends beyond efficiency, catering to businesses

seeking competitive advantages. Digital natives like Canva exemplify this, integrating generative AI to empower SMEs in agile marketing material creation. The dividends of this transformative technology span the economy, from small enterprises to large corporations.

In this era of generative AI, the path blazed by Max Kelsen converges strategy and engineering, transforming businesses and reshaping industries on a global scale.


P. Saharan is a Writer at The Speed Express and has been covering the latest news. He covers a wide variety of news from early and late stage.

P. Saharan