My11Circle Launches IPL Campaigns for Fantasy Cricket Fans
My11Circle Launches New Campaigns for the Upcoming IPL Season
My11Circle, a popular fantasy sports platform in India, has launched new campaigns ahead of the upcoming Indian Premier League (IPL) season. The IPL, which is one of the biggest cricketing events in the world, is set to begin on April 9 and will feature some of the best cricketing talent from around the globe.
My11Circle's new campaigns aim to engage cricket fans and promote the platform's fantasy cricket offerings during the IPL season. One of the campaigns, titled "Play with
Champions", features Indian cricketing legend Sourav Ganguly and former South African cricketer Herschelle Gibbs, who will compete against each other on the My11Circle platform.
Another campaign, titled "Beat the Expert", will see fans compete against former Indian cricketer VVS Laxman, who will be sharing his expert predictions and insights during the IPL season.
Speaking about the new campaigns, Avik Das Kanungo, Director - Brand and Marketing Strategy at My11Circle, said, "The Indian Premier League is a massive event that brings together the best cricketing talent from around the world.
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are thrilled to launch these new campaigns, which will not only engage cricket fans but also highlight our platform's unique offerings during the IPL season."
My11Circle, which is owned by Games24x7, offers fantasy cricket, football, kabaddi, and basketball games to users in India. The platform allows users to create their own virtual teams comprising real-life players, and earn points based on their performance in real matches.
The fantasy sports market in India has seen significant growth in recent years, with the popularity of cricket and the availability of high-speed
and smartphones driving the adoption of fantasy sports platforms. According to a report by the Indian Federation of Sports Gaming (IFSG) and KPMG, the fantasy sports user base in India grew from 20 million in 2016 to 90 million in 2019.
My11Circle's new campaigns for the IPL season are aimed at engaging cricket fans and promoting the platform's fantasy cricket offerings. With the popularity of fantasy sports on the rise in India, it will be interesting to see how My11Circle and other platforms perform during the upcoming IPL season.